Case Study

SIMPLIFIED ARENA

Date

2023

Project brief

Simplified’s brand identity reflects its essence as a dynamic learning community where creativity thrives. The logo, simple yet symbolic, captures the spirit of an arena, representing the meeting point of creativity and expertise. Vibrant colors like ocean green, burnt orange, yellow, lemon green, pink, black, and white infuse energy and excitement into the brand, resonating with a diverse audience of aspiring creative professionals. This dynamic palette mirrors the spectrum of disciplines covered by Simplified, from graphic design to data analytics. Aspiring learners are drawn to the platform’s inclusive and vibrant atmosphere, where they can embark on a journey of skill enhancement and self-discovery. Simplified’s brand identity encapsulates its mission to empower individuals to unlock their full creative potential and thrive in their chosen fields.

Scope of works
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