
ICY DELITE
2019
The brand identity we developed for this campus nourishment service embodies a friendly and inviting atmosphere. The logo, a smiley face emoji, immediately conveys warmth and approachability, reflecting the brand’s desire to foster a positive and welcoming environment for students. Bright colors are utilized to showcase the diverse range of food flavors, adding vibrancy and excitement to the brand. As a provider of premium beverages and pastries, this brand aims to uplift and energize students while creating a memorable and enjoyable experience on campus.