Portfolio detail

For AFRIDE, we crafted a dynamic brand identity that gives the warm African cuisine feel and the company’s mission of exporting high-quality food products to the USA. while trying to stay true to the oreginal brand colors we added some bright hues to the  color palette to evoke the warmth and energy of African markets. The logo features illustrations of iconic African map, while a well well crafted typography adds authenticity and modernity. Our messaging highlights AFRIDE’s commitment to quality, authenticity, and sustainability, telling the story of its journey  and creating an emotional connection with consumers.